Since 1919, Champion has inspired athletes and active people on and off the field as one of the America’s most popular sportswear brands.
While their clothing was adopted as streetwear as early as the 1970s, in recent years they’ve seen a huge revival as heritage sports brands gain traction among style lovers.
Since its birth in 1934, it continues to be loved widely as a pioneer of the sweatshirt, as a timeless classic Champion.
The meaning of Reverse Weave comes from the the object to alleviate the sweatshrinks in the vertical direction, so Champion moves the fabric in the transverse direction.
The idea of the Reverse Weave came from the American coaches of the 40s in order to be able to wash the uniforms of their athletes all together without the risk of damaging them. That’s why to avoid horizontal shrinkage, the fiber fleece is turned upright at the time of creation, hence the name Reverse Weave.
To avoid shrinkage instead in the opposite direction all Reverse Weave sweatshirts, are characterized by the two side panels on the sides. Even cuffs, neck and bottom of the sweatshirts Reverse Weave have the same characteristic of the inserts in order to avoid the dispersion of heat during and after training, keeping the freedom of movement.